Stationery Design

 There are millions of company logos, and you probably see a lot of those throughout your day. When you scroll through Facebook, when you flip through a magazine, when you drive to work, when you go out to get a bite to eat, you are surrounded by company logos. The logos that stick in your mind, though, are original. They are not like a logo from any other company.

When you are inundated with company branding every single day, it is easy to be influenced by the logos that you see. When you decide to sit down to design your logo, a lot of that imagery is going to flood your mind. It can be hard to filter out your ideas from the ideas taken from all the logos you see around you.

If your logo appears differently in different places, customers are going to be less likely to form a strong association between the logo and your company. If there isn’t one central image that stands for your organization, you are missing a major visual component of your brand. If your logo is inconsistent, it could cost you recognition and customers. Customers always have options, and if your brand isn’t memorable or easily recognizable, they will probably choose one of your competitors.

Professional online logo design will ensure complete consistency. If you doubt the power of brand recognition and loyalty, remember that 82 percent of adults report brand loyalty. A study conducted by the Massachusetts Institute of Technology has even found that effective company logos can improve customer loyalty.

A professional logo used consistently across your branding strategy goes a long way in demonstrating your company’s commitment to professionalism. Your existing customers and new customers are going to respond to this message. Whether you decide to design online or engage a different kind of company, trust a professional to deliver a professional logo.

Creating a compelling and memorable logo with market endurance takes time and skill. If you are looking for the perfect image to embody the culture and strength of your brand, we can help. Trust the professionals at The NetMen Corp. to create a unique and lasting online logo design that will be the foundation of your visual branding strategy.

Branding is a comprehensive strategy that covers your company’s name all the way down to the type of font the company uses on its website. Your company’s logo falls into the branding category. That single symbol is going to be representative of your whole organization. Every time you hand out a business card or send a letter, every time someone visits the company website, every time a customer thinks about your company, that logo is going to appear.

A logo designed by an amateur can miss the mark on consistency and originality, as well as where that imagery fits into your brand and how visible that symbol will become. Making any one of those common mistakes can cost you. It can cost you new customers. It can even cost you the trust of customers. If your logo is unprofessional, how can people trust that your company will not be the same?

It might seem fun to switch up the color or font, but it will only degrade the company’s brand and the likelihood that the logo will be immediately recognized. If you decide to rebrand with a new logo, make sure you make the transition all at once. Do not leave images of your old logo on your website or social media sites to compete with the new logo you are trying to introduce.

You may know better than to change a logo on a whim, but remember that you need to be able to reproduce the image reliably too. Does your in-house team have that ability?

This doesn’t necessarily mean your logo must be a hamburger if you are a restaurant. It’s more about getting across the key qualities of your business. Nike’s swoosh logo, for instance, reflects the company’s dynamic nature. The swoosh is active and aggressive, just like the target Nike customer. Keep the attributes of your audience in mind when designing your logo.

here is nothing worse than an image stuck in time. If you capitalize on an of-the-moment trend, your logo will look dated just a few years from now, which will reflect poorly on your company. Choose timeless illustrations and fonts to avoid having to rebrand every time new design crazes arise.